Mazda shows what’s old is new again. Maybe.

By Product Expert | Posted in Technology on Thursday, October 4th, 2018 at 6:57 PM
A photo of the rotary engine that used to be used by Mazda vehicles, like the Mazda RX-8.

Is Mazda bringing back the Wankel rotary engine?

Remember the Mazda RX-8? It was sleek, quick and had one of the most revolutionary powertrains found in the entire automotive industry. The automaker shuttered RX-8 production back in 2011, taking its unique engine with it. It doesn’t happen as much anymore, but we occasionally get people coming into the Gorman McCracken Mazda showroom asking, ‘Is Mazda bringing back the Wankel rotary engine?’ An informational release from Mazda seems to allude to a very strong possibility of this happening in the future. A possible re-emergence of the Mazda rotary engine is a single and important element to the automaker’s long-term goal of drastically reducing carbon monoxide emissions that come from its vehicles. Read the rest of this entry »

It’s never too early to start making Halloween plans

By Product Expert | Posted in Community on Monday, September 24th, 2018 at 9:19 PM
A stock photo of a spooky house on a moonlit night.

Are there any haunted houses near Longview, TX?

Halloween might still be more than a month away, but if Christmas can start getting attention over Thanksgiving, we thought the most fun holiday of the year could get a head start too. A few members of the Gorman McCracken Mazda team were out for lunch recently and overheard people wondering, ‘Are there any haunted houses near Longview, TX?’ That got them thinking that there are probably plenty of other people out there with the same question. Since we are always looking for ways for people to get the most out of the vehicles they take home from the Gorman McCracken Mazda facility, the team got together to put this handy guide together. If you need a new coupe, sedan, hatchback or crossover SUV to get everyone to their favorite place to be scared this year, stop by our showroom today. Read the rest of this entry »

Mazda employs turbochargers to lineup to increase performance and efficiency

By Product Expert | Posted in SKYACTIV TECHNOLOGY on Monday, September 17th, 2018 at 3:57 PM
A front left quarter photo of the 2018 Mazda6 sedan.

How is Mazda turbocharging technology different?

A turbocharger has long been associated with high-performance cars. By increasing the amount of air and fuel that can be burned by an engine allows for a noticeable increase in horsepower and torque. A lot of automakers, including Mazda, have been adapting this technology to smaller and more efficient engines. This has allowed modern vehicles to not only produce more power but also do so without compromising fuel efficiency. If you’re curious about how Mazda turbocharging technology is different than other automakers, the video embedded below makes things very easy to understand. There are several new Mazda models that use this feature. You can schedule a test drive today with a Gorman McCracken Mazda product expert by calling, 903-686-9319. Read the rest of this entry »

New Mazda CX-3 builds on reputation for offering plenty of cargo/passenger space

By Product Expert | Posted in Mazda CX-3 on Friday, September 14th, 2018 at 4:17 PM

How much space does the 2019 Mazda CX-3 have?

Gorman McCracken Mazda is very happy to announce that the latest member of the automaker’s crossover SUV has finally arrived at its showroom. Now that our product experts have had a chance to get to know the vehicle in person, we can finally answer one of the most important questions customers are likely to have, ‘How much space does the 2019 Mazda CX-3 have?’ The first thing people need to know is that the CX-3 is a popular model within the compact crossover SUV class. When viewed through that lens, the 2019 Mazda CX-3 continues to be among the segment’s most flexible and capable models. Let’s take a look at what the new crossover SUV has to offer Gorman McCracken Mazda customers. Read the rest of this entry »

Mazda reveals basic pricing structure for new convertible

By Product Expert | Posted in Mazda MX-5 on Thursday, September 6th, 2018 at 7:44 PM
A rear right quarter photo of the 2019 Mazda MX-5 Miata RF.

Pricing information for the 2019 Mazda MX-5 Miata RF

One of the most exciting platforms Mazda has ever created should be available at the Gorman McCracken Mazda very soon. If you’re looking for an affordable, high-performing and nimble coupe to carve up the roads, we have finally received some information regarding the pricing information for the 2019 Mazda MX-5 Miata RF. With a relatively low starting price, a potential owner of the 2019 Mazda MX-5 Miata RF will be getting a platform that makes 17 percent more power than last year’s model as well as an interior that can be equipped with a premium audio system and an entire suite of active safety systems. Gorman McCracken customers can learn more about the new Mazda MX-5 Miata RF before it arrives by visiting the showroom. Read the rest of this entry »

Are old ideas costing you money you might not otherwise have to spend

By Product Expert | Posted in Service on Monday, August 20th, 2018 at 9:07 PM
A stock photo of a couple making an agreement with a sales person at a dealership.

Outdated car myths that are costing you money

Today’s cars, trucks and crossover SUVs are so advanced that about the only thing they share with their ancestors are four wheels and the classification of an automobile. Beyond that, technology has changed our vehicles so much that they are more akin to rolling computers than machines powered by internal combustion engines. In addition to those changes, the way we think about purchasing and maintaining our vehicles have also taken huge leaps forward. Our service and financing teams got together to write up this guide to help people save money in ways they might not have otherwise considered when dealing with their vehicles. If you have any questions that might not be covered here, please stop by the showroom and ask us. We love to help. Read the rest of this entry »

Mazda helps you cling to summer with a new series of commercials

By Product Expert | Posted in Mazda on Wednesday, August 15th, 2018 at 7:16 PM
A left profile photo of the 2019 Mazda CX-5.

New Mazda commercials with cars and SUVs

While the weather has been particularly warm lately, fundamentally we still know that summer is quickly coming to an end. This means that our kids will be heading back to school very soon and our schedules will be filled with sport, carpools and the like. At Gorman McCracken Mazda, we think that we need to cling to the season for as long as possible. Here are a few videos to remind us there is still plenty of time to enjoy our friends and family before things get too crazy. Here are a few new Mazda commercials with cars and SUVs for you to check out. These vehicles might just be exactly what you need to hold on to the last bit of summer until it comes back around next year. Read the rest of this entry »

New Mazda crossover SUV to come equipped with latest available technology

By Product Expert | Posted in Mazda CX-9 on Tuesday, August 14th, 2018 at 9:10 PM
A front left quarter photo of the 2019 Mazda CX-9 on the road.

Release Date for the 2019 Mazda CX-9

The new model year is just about ready to start picking up steam at Gorman McCracken Mazda. We have just received word that the release date for the 2019 Mazda CX-9 is slated for the beginning of September 2018. This means we are just weeks away from seeing the most technologically-advanced version of the popular crossover SUV Mazda has ever produced. There are a few important changes that will appeal to new buyers – specifically those who like to integrate their various devices, so they can always get the most from them. If you want to make sure that you are among the first in your neighborhood to own the 2019 Mazda CX-9, you can start the pre-ordering process today by making an appointment with a Gorman McCracken Mazda sales professional today. Read the rest of this entry »

It’s official! Mazda adding smartphone compatibility to 2018 Mazda6

By Product Expert | Posted in Mazda6 on Wednesday, August 1st, 2018 at 8:30 PM
A photo of the new software available for the 2018 Mazda6 on the sedan's touchscreen.

When is Apple/Android smartphone integration coming to Mazda?

At the beginning of last month, we shared an article with you about what the future could hold, in terms of technology, for Mazda owners. Some scattered reports were collected from some of our favorite and most reliable sources on the internet. Today, it looks like the original reports covering that news were right on the money. So, when is Apple/Android smartphone integration coming to Mazda? According to Mazda North American Operations, owners of the certain 2018 models will be able to have the capability added to their existing equipment in September. The automaker will begin shipping models that are already compatible with Apple CarPlay™- and Android Auto™-compatibility starting in November. Read the rest of this entry »

Consumer Reports has a few tips to help you save money with your vehicle

By Product Expert | Posted in Service on Tuesday, July 31st, 2018 at 3:42 PM
A overhead photo of the 2018 Mazda6.

Consumer Reports video tips about cars

As the owner of a vehicle, there is a lot of knowledge to get your arms around. How can you get the best deal on a car loan? What kind of things do I need to look out for? Is buying or leasing a better deal for me? If you were to look for all of this information on your own, you’d have to chain yourself to your laptop for hours. However, you’re in luck, some of the product experts working at the Gorman McCracken Mazda showroom have done the heavy lifting for you. We went to one of the most respected sources for consumer news, Consumer Reports – well their YouTube channel anyway. Here are some Consumer Reports tips about cars that you might find very useful. Read the rest of this entry »

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